FEBRUARY 3, 2021
Gearing Up
2021
Non-manufacturers that want to support MAM members and Missouri manufacturing can connect through event sponsorship and/or one of the MAM Network Partnership programs.
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We offer a variety of partnership opportunity levels for both businesses and institutions of education.
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Interested in becoming a Partner? Email us to learn about our various partnership options.
Contact us at Info@mamstrong.org
Exclusive Benefits to MAM Members from our Partners
A Partner is a defined as a business who does not qualify as a manufacturer but provides services or products that will benefit our manufacturing Members.
Each Partner company is thoroughly vetted and researched to ensure we are collaborating with a recognized expert in their field and trusted resource.
A key factor is they must align with Missouri Association of Manufacturer’s mission: To Promote, Preserve and Advance manufacturing in Missouri.
Non-manufacturers that want to support MAM members and Missouri manufacturing can connect through event sponsorship and/or one of the MAM Network Partnership programs.
​
We offer a variety of partnership opportunity levels for both businesses and institutions of education.
​
Interested in becoming a Partner? Email us to learn about our various partnership options.
Contact us at Info@mamstrong.org
Exclusive Benefits to MAM Members from our Partners
A Partner is a defined as a business who does not qualify as a manufacturer but provides services or products that will benefit our manufacturing Members.
Each Partner company is thoroughly vetted and researched to ensure we are collaborating with a recognized expert in their field and trusted resource.
A key factor is they must align with Missouri Association of Manufacturer’s mission: To Promote, Preserve and Advance manufacturing in Missouri.
We make lighting products that create ambiance, save energy and install easily, but we deliver much more than that.
Williams makes A Visible Difference.
We make lighting products that create ambiance, save energy and install easily, but we deliver much more than that.
Williams makes A Visible Difference.
Patriot Medical Devices brings jobs to Cape Girardeau
Oct. 22, 2020
Patriot Medical Devices brings jobs to Cape Girardeau
Oct. 22, 2020
PROMOTING, PRESERVING, AND ADVANCING MANUFACTURING
The Voice of Missouri Manufacturers.
To stay informed on the latest Missouri manufacturing news, events, resources and more, join our email list.
MARKETING IN
MANUFACTURING
News Articles, Data and More
Recruitment Challenges? How Manufacturers can Hire the Right Talent
It's no secret. Manufacturing recruitment has been facing challenges for the last several years. Finding the right talent may be difficult, but it's not impossible.
Industrial Marketing Technical Content Essentials
Marketing to technical professionals in the manufacturing industry is deeper than branding. Industry professionals are skeptical, analytical, and experts in their fields. Quick, catchy headlines and superlatives don’t mean a thing if you can’t back up your claims with relevant proof or data – quickly. Because purchase decisions are often large and long term, buyers need a variety of compelling and up-to-date content that addresses their exact pain points.
Website Checklist
A manufacturer's website should include the following information:
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Products and services, including pictures and videos
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Brief company history, mission, vision, and differentiators
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Team and contact information
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Contact form with accessible email, phone number, and mailing address
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Testimonials
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Relevant news and articles
Social Media Checklist
Understanding the various social media channels is important. Start with:
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Identify the social media objective
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Conduct a social media audit and analysis
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Develop and refine your social brand
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Select the social media channels you should utilize
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Focus on content creation and curation
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Manage your social media community, posting relevant content consistently
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Review performance often, making changes when necessary
Industrial Video Marketing
Video marketing has become essential for most industries to acquire and even retain current customers. Videos tell a story that often cannot be told as well through text or static images alone. Also, videos can be powerful when there is no chance to tell your story face to face with a client or prospect.
Industrial Branding
Branding for B2B industrial is much more complex for Consumer B2B or B2C marketing. Industrial brands must promote many more factors regarding the manufacturer/vendor as much as the product it produces. See the characteristics your buyers consider important.
Challenges of Manufacturing Marketing
COVID-19 and new Millennial customer/decision makers are creating challenges for industrial marketing that will require new approaches, particularly online Here are some of the issues and solutions.
Podcasts covering Marketing
in Manufacturing
The Manufacturing Executive
By Gorilla 76
& Joe Sullivan
Manufacturing Happy Hour
By Chris Luecke
The Manufacturing Marketer
By Gorilla 76
MAM Members, Partners and Industry Suppliers who specialize in Marketing solutions.
MAM Resources
MAM's "I AM" Campaign Aims to Re-Brand Manufacturing.
Meet some of today's Missouri Manufacturers.
